Primark - The Land of Summer
Immersed in the radiant atmosphere of Key West, the campaign highlights the vibrant allure of summer, highlighting Primark being a one-stop shop the season.
Client: Primark
Role: Junior Art Director
Agency: ODD London
Creative Director: Richard Stevens
Photographer: Mel Bles
Stylist: Paula Hughes
HMU: Mari Ohashi
Deliverables: Windows / POS / In-store film / Lookbook / Press event / Online content
Key involvement:
assisting visual direction / assembling cast & crew (director / photographer / HMU & etc) / art direction on set / pre & post production for deliverables
