F&F - I only popped in for
The brief was to re-enforce that F&F offer the best value clothing which cannot be beaten on quality and price for the summer season.
Continuing with our ‘I only popped in for’ line, we took advantage of the extra Tesco trips she’s making for those summer grocery essentials and showed her that summer glamour isn’t exclusive to 5-star all-inclusive resorts.
Client: F&F by Tesco
Role: Senior Art Director
Agency: ODD London
Creative Director: Hannah Vere & Eilidh Ratcliffe
Director: Jones
Photographer: Buzz White
Deliverables: TVC / OOH / Print / Windows / In-store / Online content
Key involvement:
idea development / client presentations / leading visual direction for stills / assembling cast & crew (photographer / HMU & etc) / art direction on set / pre & post production for both TVC and stills
