Amostyle Summer

Amostyle is a sister brand of Triumph, targeting younger Japanese & Chinese market.

This campaign was our third project with them where we were tasked to elevate their fashion message as a lingerie brand. Shot in Cape Town, we delivered four distinctive art direction inspired by the floral designs in their products.

Client: Amostyle by Triumph
Role: Senior Art Director
Agency: ODD London
Creative Director: Nick Stickland
Junior Art Director: Alexa Boldy
Photographer: Nadia Ryder
Stylist: Victoire Simonney

Deliverables: Print / Windows / POS / In-store film / Online content