M&S Autumn 2022

Continuing the ‘Anything but Ordinary’ platform, the campaign features an amazing cast of diverse women drawing out their individual character through portraiture and pose. The art direction was aimed to visually appreciate the weight and quality of the garments and the contemporary boldness of AW22.

Client: M&S
Role: Senior Art Director
Agency: House 337
Creative Director: Cian O’Sullivan
Director: Agnes Lloyd-Platt
DOP: Jack Exton
Photographer: Kosmas Pavlos (model) & Metz & Racine (still life)
Set: Thomas Bird (TVC) & Kei Yoshino (still life)
Stylist: Sam Ranger

Deliverables: TVC / OOH / Print / In-store / Social content