Primark - Sunrise to Sunset
Summer brings longer days we are inspired by the promise of more. Captured in Cape Town, this campaign invites you to seize the essence of summer and truly live from Sunrise to Sunset.
Client: Primark
Role: Art Director
Agency: ODD London
Creative Director: Richard Stevens
Photographer: Mel Bles
Stylist: Paula Hughes
HMU: Mari Ohashi & Gemma Smith-Edhouse
Deliverables: Windows / POS / In-store film / Lookbook / Press event / Online & social content
Key involvement:
assisting visual direction / assembling cast & crew (photographer / stylist / HMU & etc) / art direction on location / pre & post production for deliverables
