Summer by M&S (2023)
There is ordinary summer and there is M&S summer. Set against the rich blues, greens and yellows of summer, we took an anything but ordinary trip into the season.
Focusing on three quintessential British summer moments, the campaign showcases the range of stylish products that M&S has to offer. Through macro photography and ASMR sound, the camera weaves and spins between moments, bringing to life the senses of summer, all perfectly curated by M&S.
Client: M&S
Role: Senior Art Director
Agency: House 337
Creative Directors: Eilidh Ratcliffe & Brendan Peer
Director: Marie Schuller
Photographer: Frankiewicz & Rozniata
Stylist: Sam Ranger
HMU: Paul Percival & Saskia Buxton
Deliverables: TVC / OOH / Print / In-store / Social content
Key involvement:
idea development / client presentations / leading visual direction / assembling cast & crew (director / photographer / HMU & etc) / storyboard development / art direction on set / pre & post production for both TVC and stills