It’s So Yoox
Yoox.com provides the consumer with access to some of the world’s leading fashion, interior and design products. The campaign tells the story of individuals all portrayed in stylised home environments that showcase their distinctive style.
Client: Yoox & Net-A-Porter
Role: Art Director
Agency: ODD London
Creative Director: Nick Stickland
Director & Photographer: Metz & Racine
Set Designer: Anna Burns
Stylist: Grace Cobb
HMU: Naoki Komiya & Jenny Coombs
Deliverables: TVC / OOH / Print
Key involvement:
idea development / leading visual direction / assembling cast & crew (director / photographer / HMU & etc) / storyboard development / art direction on set / pre & post production for both TVC and stills
