Primark - What a Christmas

This uplifting Christmas campaign celebrates the joyous season blending vibrant carpets, energetic attitude and poppy art direction.
Step into a captivating world where holiday magic and style collide.

Client: Primark
Role: Art Director
Agency: ODD London
Creative Director: Richard Stevens
Photographer: Mel Bles
Stylist: Paula Hughes
Set Designer: Hana Al Sayed

Deliverables: Windows / POS /Lookbook