Primark A/W Campaign
Shot in the breathtaking landscape of Chamonix, the campaign blends elegance with adventure featuring winter wear against the stunning backdrop of the French Alps.
The campaign was shot in two parts: commercial campaign shot in the mountains and more elevated press campaign shot in town.
Client: Primark
Role: Art Director
Agency: ODD London
Creative Director: Richard Stevens
Photographer: Mel Bles
Stylist: Paula Hughes
Deliverables: Windows / POS / In-store film / Lookbook
Key involvement:
creating look & feel of the project / assembling cast & crew (director / photographer / HMU & etc) / art direction on set / pre & post production on deliverables
